Analytics & Testing, Customer Loyalty, Data, Ecommerce and Retail, , Organic Search, Sales Enablement, Search Marketing,

How to Improve Customer Loyalty with Digital Marketing

You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works –  it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion of the sales cycle? Start by Understanding your Audience Although it’s fun to continually find new channels and audiences to sell to, it’s far less expensive to retain one. However, retention

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Customer Loyalty, Marketing Infographics

Is Brand Loyalty Really Dead? Or is Customer Loyalty?

Whenever I talk about brand loyalty, I often share my own story when purchasing my cars. For over a decade, I was loyal to Ford. I loved the style, the quality, the durability, and the resale value of every car and truck I purchased from Ford. But that all changed about a decade ago when my car got a recall. Whenever the temperatures dropped below freezing and the humidity was high, my car doors would actually freeze open. In other words, once you opened the door you couldn’t close it. After several seasons dangerously holding

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Analytics & Testing, Customer Loyalty, Marketing Infographics

What is the ROI of a Loyal Customer?

We’ve kicked off a new engagement with enterprise customer success experts, Bolstra. Bolstra is a software solution (SaaS) provider for Business to Business companies looking to increase their recurring revenue by reducing churn and identifying upsell opportunities. Their solution, with built-in best practices, helps your company drive the desired outcomes that your customers demand. Over the last few years, as our agile marketing journey has evolved and we evaluate the maturity of a business’ marketing – a key performance indicator that continues to stand out is customer experience. Platforms like Bolstra are putting a measurable

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Content Marketing, Customer Loyalty

6 Key Performance Metrics for Customer Satisfaction

Years ago, I worked for a company that tracked their call volume in customer service. If their call volume increased and the time per call was reduced, they’d celebrate their success. The problem was that they weren’t successful at all. The customer service representatives simply rushed every call to keep management off their backs. The result was some very angry customers who had to repeatedly call back in order to find a resolution. If you are going to monitor your customer satisfaction with regard to customer service and customer support, here are 6 key performance

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Customer Loyalty, Customer Relationship Management, Ecommerce and Retail, Marketing Infographics, Technology

5 Reasons Marketers are Investing More in Customer Loyalty Programs

CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into the overall marketing strategy of an organization. Why are Marketers Investing More in Customer Loyalty Programs? Drive Engagement – whether you’re B2B or B2C, ensuring customers are engaged and successful utilizing your products or services will ensure retention and increased value. Increase Transactions – keeping top of mind and rewarding customers increases touchpoints and the opportunity

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