Adjust: Mobile App Marketing Measurement and Fraud Prevention Platform

Adjust recently published its Mobile App Benchmarks report, with some fascinating results. The benchmark was based on 11,000 mobile apps, 10.7 billion mobile app installs, 1.29 trillion mobile app associated campaign events. Did you know, for instance, that: The source attributed to your mobile app campaign can have a dramatic impact on overall mobile app retention, loyalty, and customer lifetime value?  App retention varies significantly between countries and cultures. App segment has a huge impact

Allocadia: Build, Track, and Measure your Marketing Plans with Greater Confidence And Control

Growing complexity and mounting pressure to prove impact are just two reasons why marketing is more challenging today than it has ever been before. The combination of more available channels, more informed customers, the proliferation of data, and the constant need to prove contribution to revenue and other goals has resulted in mounting pressure on marketers to become more thoughtful planners and better stewards of their budgets. But as long as they’re still stuck trying

7 Mistakes You’ll Make in Marketing Performance

CMO budgets are decreasing, as marketers struggle with fiscal maturity, according to Gartner. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to continue to optimize their impact on the business. Enter Marketing Performance Management (MPM). What is Marketing Performance Management? MPM is a combination of processes, technologies, and actions used by marketing organizations to plan marketing activities,