Multivariate Testing
Martech Zone articles tagged multivariate testing:
- Analytics & Testing
Visual Website Optimizer: Increase Sales and Conversions Through A/B Testing And Experimentation
A/B testing is an essential tool in the modern business toolkit. It allows companies to compare two versions of a webpage or other user experience to determine which performs better. The process involves showing the two variants, A and B, to similar visitors at the same time. The one that gives a better conversion rate wins. Benefits Experimentation While many…
- Analytics & Testing
How to Review and Audit your CRO Strategy for Gaps and Blind Spots
It could legitimately be argued that Conversion Rate Optimization (CRO) is an art form within its own right as far as skilled marketing departments are concerned. Optimizing conversions can fundamentally make all the difference between receiving traffic and seeing your flow of visitors perform the desired actions on-site. For smaller businesses, it can be difficult to constantly ensure that your…
- Analytics & Testing
Google Optimize Launches for Marketers for Testing
Google Optimize has launched in beta to a limited group of users. I was able to sign up and did a walk-through of the platform today and all I can say is – wow. There are 3 reasons why I believe this is going to be a huge disruptor in the testing market. In fact, if I was a testing…
- Content Marketing
Create an Ultimate Customer Experience
While the Internet continues to evolve and has only been around for a couple decades, the world is quite well-versed at how to create a great customer experience. The parallels between the way you treat customers in person and the way you treat them online are quite similar when you’re trying to create the ultimate customer experience. Infographic by Monetate:…