How bad DO sites overstate their number of visitors?

ComScore just released its White Paper on Cookie Deletion. Cookies are little files that web pages access to save information in for marketing, analysis, analytics, and to assist with user experience. For instance, when you check a box to save your login information on a site, it’s typically saved in a Cookie and accessed the next time you open that page. What is a unique visitor? For analytical purposes, every time a web page sets

MySQL Query for Pulling Categories in WordPress

Recently, it appeared that the posts that I wrote about my home life appeared to get more page views than some of my other topics. It would support that the personal aspect of blogging is what attracts more readers so I wanted to find out. Any of my posts that touch on my personal life, I add a specific query to. The rest of the categories are applied based on content. I did this on

What’s a Hit? And other Analytics Jargon

Last week I took the day off of work and attended Webcamp, a regional conference on Internet Technology. Though I was an independent speaker (on blogging), I learned a lot about areas that aren’t my bailiwick. My success in blogging has largely been due to passion and a great technical aptitude. Blogging requires me to be a jack of all trades but master of none. Conferences like this help me to hone my skills in

The Page View will not Die

I respect Steve Rubel, but I’m not in agreement with his current post stating the imminent demise of the page view by 2010. Steven states: These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all within a single web page – like Gmail or the Google Reader. This eliminates the need to click from one page to another. The widgetization of the web will only

I’m in love with StumbleUpon

I love sharing stats… so here’s a segment of stats of referring sources to my blog here. One of the items that you’ll notice is that StumbleUpon is fast becoming a great referral resource for my site. Both the quantity and the quality of those hits are exceptional, you’ll note that a majority of visitors stick around for more than one page. StumbleUpon simply makes it simple to review sites. I utilize a StumbleUpon toolbar

Data Cleanliness

I wrote a colleague today reinforcing how important Data Cleanliness is in your CRM efforts. Says I, “Data Cleanliness is next to Data Godliness” Says She, “Then I will be in Data Heaven” Chuckle!