We shared an infographic, The New Role of Chief Marketing Technology Officer, a while back that spoke to the recognition that marketing executives needed to be technically savvy as well as have marketing talent.
This infographic is a bit more traditional in its approach of what it takes to be a marketing executive. While I don’t disagree with any of the recommendations below, I was surprised that technology appeared to not make the grade. With resources dwindling as companies trim marketing budgets, marketing executives must be aware of the opportunities to leverage technology. Technology can overcome the resource issues and significantly improve the overall results.
In fact, if you compare the Return on Investment section of the infographic with the actual coursework and knowledge areas, you may notice a bit of a gap! Marketing executives need to build their knowledge where the revenue is. History and finance may help them make it to the executive office, but some classes in new media and online technologies will prepare them for the real world!
Infographic from Pepperdine University Online Master of Business Administration