Content Marketing, Ecommerce and Retail, Marketing Infographics

The Anatomy of Saving and Spending

As marketers, sometimes our biggest issue is getting over the purchase-decision hump. People don’t realize it, but there is a science to that event. While this infographic focuses on the view of the purchase decision of consumers, marketers should be focused on how they can help in the process through design, packaging, messaging and engagement. Observing abandoned shopping carts and bounced visitors – then testing different variations – can remove the barriers to entry.

Image source: MoneySupermarket

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One comment

  1. 1

    Thanks for this descriptive input differentiating spending and saving. The best thing about this post is that we get to understand the end result of spending too much compared to saving that much.thanks for this great input.