App Annie’s Advertising Analytics combines mobile and tablet application ad revenue and expenses alongside downloads and revenues. This will provide application developers insight to their apps’ market performance all in a single, simple reporting interface.
App Annie was already widely popular for app store analytics and market intelligence. Out of the gate, their ad revenue analytics are integrated with Mobvista, nativeX, RevMob TapIt, Tapjoy, Taptica, AdColony, AdMob, Appia AppLift, AppLovin, Everyplay GameAds iAd Network, iAd Workbench, InMobi LeadBolt, LifeStreet Media, MdotM Mobvista, nativeX, RevMob TapIt, Tapjoy, and Taptica… with more coming.
App Annie offers a single platform to measure app market analysis and app store optimization:
- Store Stats – Monitor the app ecosystem and your competitors. Check hourly or daily top charts as well as ranking history, search keywords and featured placements for millions of apps.
- Analytics – Powerful visualizations to analyze your app store bottom line. Monitor downloads, revenue, reviews, search keywords and more across your entire app portfolio, simply organized in one dashboard and without the need for an SDK.
- Advertising Analytics – Aggregate all your advertising data from multiple platforms painlessly. No more manual aggregation ever! Get your ad spend, revenue, CPI, eCPM, and fill rates from multiple ad platforms automatically in one single dashboard.
- Enterprise Intelligence – The critical tool used by execs worldwide to plan their app strategy. Get download and revenue estimates for all apps, publishers, categories, countries and platforms. The smartest intelligence platform for apps that is used by nine out of the top ten app publishers.