I was just doing a webinar yesterday and someone asked me to prioritize social networks based on their ability to drive business. Although I don't believe social networks to be a primary medium for marketing and advertising (based on the intent of the user), I do encourage our clients to utilize RSS and other tools to automate publishing of their blogs to social networks. My order was LinkedIn, Plaxo and then Facebook.
That may change, though, with the advent of Appirio's solution – which makes it possible for companies to utilize a user's network in Facebook, but monitor and capture the viral campaigns within Salesforce.
The Appirio Referral Management solution is now generally available and is already being used or evaluated by almost a dozen companies. The Facebook App is called MyFriends@Work.
View a demonstration of a Salesforce integrated viral marketing application at Appirio's web site.