Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Paid and Organic Search Marketing
WordPress: Remove and Redirect A YYYY/MM/DD Permalink Structure with Regex and Rank Math SEO
Simplifying your URL structure is a great way to optimize your site for a number of reasons. Long URLs are difficult to share with others, can get cut off in text editors and email editors, and complex URL folder structures can send the wrong signals to search engines on the importance of your content. YYYY/MM/DD Permalink Structure If your site…
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E-commerce and Retail
How To Add Your Agency As A Collaborator To Your Shopify Store
Never give your login credentials to your platforms to your agency. There are far too many things that can go wrong when you do this – from lost passwords to access to information they shouldn’t have. The vast majority of platforms nowadays have ways to add users or collaborators to your platform so that they have limited capabilities and can…
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Advertising Technology
Order High-Quality Custom Stickers In 2 Minutes with Sticker Mule
One of my clients is getting on the road to do sales presentations and asked me for a recommendation for laptop stickers for his own laptop and as a leave-behind with his customers and clients. I’ll be honest that I’ve ordered stickers online and the only high-quality stickers I’ve ever gotten for a good price and a great turnaround has…
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Analytics & Testing
How To Use Customer Journey Analytics To Optimize Your Demand Generation Marketing Efforts
To optimize your demand generation marketing efforts successfully, you need visibility into every step of your customers’ journeys and the means to track and analyze their data to understand what motivates them now and in the future. How do you do that? Fortunately, customer journey analytics provides valuable insights into your visitors’ behavioral patterns and preferences throughout their entire customer…
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E-commerce and Retail
8 Trends in Retail Software Technology
The retail industry is a huge industry carrying out numerous tasks and activities. In this post, we will discuss the top trends in retail software. Without waiting much, let us move towards trends. Payment Options – Digital wallets and different payment gateways add up the flexibility to online payments. The retailers get an easy yet secure way to meet the payment…
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Advertising Technology
Why You Should Never Buy A New Website Again
This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a new website. The question itself raises an ugly red flag that typically means that it’s a waste of time for me to pursue them as a client. Why? Because they’re looking at a website as…
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Content Marketing
BunnyStudio: Find Professional Voice-Over Talent and Execute Your Audio Project Quickly and Easily
I’m not sure why anyone would turn on their laptop microphone and do a terrible job narrating a professional video or audio track for their business. Adding a professional voice and soundtrack is inexpensive, simple and the talent out there is amazing. BunnyStudio While you may be tempted to go look up a contractor on any number of directories, BunnyStudio…
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Content Marketing
Developing a Comprehensive Content Calendar for Your Business Blog
A strong online presence is crucial for businesses to attract and engage their target audience. One of the most effective ways to achieve this is through a well-maintained corporate blog. However, creating consistent, high-quality content can be challenging without a proper strategy. This is where a content calendar comes into play. By developing a comprehensive content calendar, companies can ensure…
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Email Marketing & Automation
How To Use High-Resolution Images for Retina Displays In Your HTML Email
Retina display is a marketing term used by Apple to describe a high-resolution display that has a pixel density high enough that the human eye is unable to distinguish individual pixels at a typical viewing distance. A retina display typically has a pixel density of 300 pixels per inch (ppi) or higher, which is significantly higher than a standard display…
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Content Marketing
How to Use A Zoom Meeting to Record A Remote Guest On Your Podcast in Separate Tracks
I can’t tell you all the tools that I’ve used or subscribed to in the past to record podcast interviews remotely – and I had problems with all of them. It didn’t matter how good my connectivity was or the quality of the hardware… intermittent connectivity issues and audio quality almost always made me toss the podcast. The last decent…
