Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Advertising Technology
Sidecar: Data-Driven Amazon Advertising Strategies
Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform. While the Amazon audience is huge and visitors are primed to buy, navigating the channel proves to be more challenging. Launched last week, Sidecar for Amazon is a platform powered by advanced AI and natural language processing. The platform assists retailers apply data-driven…
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Social Media & Influencer Marketing
How to Choose the Best Channels for Your Customer Support Strategy
With the advent of business ratings, online reviews, and social media, your company’s customer support efforts are now integral to your brand’s reputation and your customer experience online. It doesn’t matter how great your marketing efforts are if your support and expertise are lacking. A brand for a company is like a reputation for a person. You earn reputation by…
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Artificial Intelligence
7 Ways Technology Could Destroy Your Brand
This week, I was on site doing a digital marketing workshop for a global brand. The workshop was and facilitated by me and co-developed in part with Butler University and the amazing educator that’s full-time within the organization. When we arrived at the Martech Stack section of the platform to educate employees on the technology resources within the organization, I…
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Content Marketing
How to Save a Struggling Content-Led Link Building Campaign
Google’s algorithm is changing with time and due to this companies are enforced to re-think on their SEO strategies. One of the crucial actions for increasing ranking is content-led link building campaign. You might have faced a situation where your SEO team works hard to send outreach emails to publishers. Then, your writers dedicatedly create content. But, after a few weeks of…
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Customer Data Platforms
ePR is Breaking Marketing… in Europe
GDPR was introduced in May 2018 and it was good. Well, that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely given, specific, informed, and unambiguous consent was now required from a European citizen before a company could email them. Okay… But let’s recap. Didn’t the marketing automation giants…
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Marketing Tools
Netpeak Checker: SEO Bulk Research on Root Domains and Pages
Yesterday, I met with a mentoring program that asked me to assist them in training their students in search engine optimization. The first question I asked was: What do you think SEO is? It’s an important question because the answer would direct whether or not I could be of assistance. Thankfully, they replied that they didn’t have the expertise to…
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Analytics & Testing
How End-to-End Analytics Helps Businesses
End-to-end analytics is not just beautiful reports and graphics. The ability to track each client’s path, from the first touchpoint to regular purchases, can help businesses reduce the cost of ineffective and overvalued advertising channels, increase ROI, and assess how their online presence affects offline sales. OWOX BI analysts have collected five case studies demonstrating that high-quality analytics helps businesses…
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Content Marketing
Senior Citizen Mobile and Internet Usage Statistics
The narrative that seniors are technologically inept is rapidly becoming outdated. From a mere 14% at the turn of the century, internet usage among seniors has skyrocketed, with two-thirds of those 65 and over regularly accessing the internet in the United States. Table of ContentsDaily Digital Activities and PreferencesInformation Seeking and Online ResourcesDevice Preferences and Usage PatternsHealth and Wellness Technology…
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Content Marketing
How to Use Your Zoom H6 as the Audio Interface to a Mevo
Sometimes, the lack of documentation on websites is frustrating and requires much trial and error before you get something working correctly. One of my clients is the largest data center in the Midwest, and they lead the country in certifications. While we push content occasionally, I want to expand their capabilities so they can provide more value to prospects and…
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Content Marketing
What are the Top Strategies for SaaS Platforms to Grow?
What’s your number one focus as a SaaS company? Growth, of course. Skyrocketing success is expected from you. It’s vital to your long-term survival: Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50. McKinsey & Company Month-over-month (MoM) growth is essential to covering the losses from churn…
