Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Why You Shouldn’t Host Videos on Your Own Website Server (And What to Do Instead)
Our client asked whether they should host their videos internally on their website rather than using a third-party video hosting platform. Their rationale made sense at a glance—they believed they could maintain higher control over video quality, reduce dependencies, and…
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Advertising Technology
Everything You Wanted to Know About Optimizing Images for Speed, Search, Mobile, and User Experience
Images are essential to digital storytelling. They bring emotion to blog posts, clarity to documentation, and conversion power to E-commerce. But if poorly handled, images can sabotage your efforts—slowing down pages, confusing search engines, blocking accessibility tools, and damaging mobile…
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Social Media & Influencer Marketing
How to Build a Strategic and Consistent Social Media Calendar: A Comprehensive Checklist
Many businesses either fail to plan their social media strategy or build calendars that look good in theory but deliver no lasting impact. Without coordination, consistency, and a customer-first mindset, social media efforts quickly become a stream of disconnected posts…
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Paid and Organic Search Marketing
Zutrix: Unlock SEO Wins with AI, Alerts, and Whitelabel Reports
Driving traffic to your website isn’t just about ranking high for a few keywords—it’s about consistently managing technical health, identifying trends, tracking performance, and adapting fast. For individual marketers and large SEO teams alike, the challenge is finding a tool…
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E-commerce and Retail
Mastering the Modern Omnichannel Buying Journey: A Retailer’s Guide
In today’s hyperconnected retail and e-commerce landscape, the path to purchase has become increasingly complex. The traditional linear funnel has evolved into a dynamic, multi-directional web of touchpoints, driven by empowered consumers who seamlessly switch between digital and physical environments.…
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Customer Data Platforms
How to Collect and Verify B2B Leads
B2B lead generation is a key element in driving business growth. However, collecting high-quality leads and ensuring their validity is a challenge that many businesses face. Properly collecting and verifying leads is crucial to ensuring that sales teams focus on the…
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Social Media & Influencer Marketing
Objection Management on Social Media: A Business Guide for Building Trust Through Public Dialogue
Industry-specific forums, such as Reddit threads, LinkedIn Groups, Facebook Groups, Slack communities, and Discord servers, are becoming increasingly valuable spaces for brands to establish authority and cultivate genuine connections. These communities are not just platforms for marketing—they are dynamic ecosystems…
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Content Marketing
Unlocking SaaS Growth: The 4 Pillars of a High-Impact Content Marketing Engine
Content marketing is a critical growth lever for SaaS companies, but it doesn’t play by the same rules as other industries. Unlike e-commerce, retail, or traditional B2B services, SaaS brands must sell intangible, constantly evolving, and often complex products and…
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Analytics & Testing
Narrative BI: Turning Data into Business Intelligence You Can Actually Use With Agentic Analytics
Every business is swimming in data but starving for insight. Narrative BI has emerged as a platform tailor-made for growth teams and marketers who need clarity, speed, and actionability, without a background in data science. Positioned as a generative analytics…
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Marketing Books
What, Exactly, Is Sales and Marketing Alignment?
As a CMO, my role is often viewed as one of outward momentum—crafting compelling brand narratives, orchestrating go-to-market strategies, and building campaigns that drive results. But behind every high-performing marketing function is something quieter, yet far more foundational: alignment. And…