Mobile and Tablet Marketing

As I Tweet on Twitter with Snitter…

As I Tweet on Twitter with Snitter, I try to Twoosh. Twooshing with Snitter is easier because Snitter from Snook comes with Snurl.

What the?

What in the world is this new lingo? Here goes nothing… a while back I joined Twitter. Twitter is basically a universal chat room where anybody can talk to anybody (there are some privacy features). When you post a comment or response on Twitter, it’s known as a Tweet. Ridiculous? Absolutely. Waste of time? Perhaps. Addictive? Yes.

Some folks are calling it micro-blogging; however, I personally see it as more of a discussion or open forum than a blog since it’s much more interactive between the microblogger and the audience. A blog provides a topic that the blogger can open a discussion on with a detailed post that comes with authority… Twitter doesn’t allow room for the authority, it just opens the conversation.

More about Twitter

Twitter allows you to ‘follow’ those folks you might be interested in. There are some very big names in the tech industry that post often on Twitter. Some of them actually request information or supply sneak peeks of upcoming articles and news. I actually heard the news that Heath Ledger died on Twitter – not on the news or on the web!

If you wish to reply to someone, you can utilize an @ symbol. @douglaskarr means you are replying or speaking to me. If you want to speak to me directly and privately, you can type D douglaskarr.

Let’s keep going…

Rather than go to my Twitter Page to keep track of everyone, I utilize a third party tool called Snitter. Snitter was written by Snook. When you wish to Twitter and put a link in your Tweet, you can shorten the URL by using Snurl, which is built right into Snitter.

You still with me?

Twitter has a 140 character limit on each of your posts. Why 140 characters? Not sure but I believe it coincides somewhat with the 160 character limitation found on SMS messages (messages sent with your phone). Twitter is mobile integrated… you can get and receive tweets via mobile phone.

So what the heck is a Twoosh?

If you post a tweet that is 140 characters even, that’s a Twoosh, likened to the Swoosh sound of a basketball when it slides easily through the basket. My friends at Recursive Function have built, what can only be defined as, the most useless, inane, innocuous but harmless games I’ve ever seen on the internet, Tweet140.

Twooshing on Tweet140Tweet140 actually tracks each of your Tweets, scores and ranks you on your ability to average as close to 140 characters per Tweet as possible. They also have fun and ridicule you when you stink.

I just left duck status behind, and am now a swan. Tweet140 holds true to the 140 characters, too, take a look at the home page and all the messaging is in 140 character sets.

I can’t believe I’ve been sucked into this!

So… read it one more time: As I tweet on Twitter with Snitter, I try to Twoosh. Twooshing with Snitter is easier because Snitter from Snook comes with Snurl.

Do you get it now?

Hope to see you Tweeting on Twitter with Snitter, soon! Hope you make the Twooshboard on Tweet140!

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. I definitely don’t follow enough people on Twitter (I found out about Heath Ledger on Digg, and I don’t even use that much), but you’ve been added to the list now Doug!

    Snitter is a great tool, I’ve been using Snitter at home and Tweetr (another AIR powered app) at work and I’m starting to thing about installing Snitter for work. There are lots of differences, but Tweetr counts down how many characters you have left as well as shortening urls (but I can’t remember what with), might be better for your game!

  2. Ok, thanks to doug I’m now tweeting on twitter with snitter courtesty of snook, which apparently comes with snurl, and yes, this is a twoosh

    “I can?t believe I?ve been sucked into this!” – ditto.

  3. Great intro to the world of Twitter. I think you hit the nail on the head … it feels like a ridiculous waste of time most days, but from time to time you get a lot of value. And yes, definitely addictive.

    And thanks for the Tweet140 plug! (Even if you did bump me off the leaderboard)

  4. Yes it is addictive, I freely admit I’m a Twaddict. But it’s also a great place to get information (I also learned about Heath Ledger through Twitter, as well as the fire in Las Vegas and other breaking news). You can also twitter along with folks who are participating (actually or virtually) in the same activities. I’ve followed the world series, NFL playoffs, and presidential elections in real time with many others in the twitterverse.

    Can’t recommend it highly enough.


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