Sales Enablement, Automation, and Performance

AtEvent Card Scanner: Automate and Enhance Lead Capture at Events

I’m heading to Chicago tomorrow to interview a ton of companies at the Internet Retailer Conference & Exhibition. My standard process on this is to record interviews through the day, write notes, collect business cards, and then head to my hotel room when everyone else is getting together for drinks.

Before I forget anything, I submit all the contacts to LinkedIn and then write notes for myself on following up where necessary. Chances are, I’ll miss a couple and they’ll touch base weeks later wondering what happened. In all honesty, I think I’m pretty thorough but someone always seems to be missed. Well… there’s an app for that!

atEvent’s Card Scanner mobile app is for salespeople to collect contact data at the event via direct input or just scanning the card and using OCR (Optical Character Recognition). And with their application fully integrated – you can push that data directly through to your CRM (Customer Relationship Management) along with the event source clearly indicated.

The atEvent Card Scanner app is fully integrated with the most widely used and trusted marketing automation and CRM systems, enabling field salespeople to automatically transfer highly accurate prospect data to their preferred systems and start the lead-nurturing process immediately.

atEvent Mobile App and Tablet Apps

If you’ve also integrated atEvent with your Marketing Automation platform, you can event immediately kick off a nurturing campaign on the contact.

A key differentiator with the atEvent platform is that contacts are also aggregated at the organization level, enabling sales professionals to see simultaneous or historical contact with the organization over all the events their teams have been active at.

atEvent Contact Browser

The platform comes with real-time reporting where you monitor the productivity of your sales team from your home office or post event.

atEvent Reporting

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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