Marketing Automation

Top 5 Mistakes to Avoid in Marketing Automation

Marketing automation is an incredibly powerful technology that has changed the way businesses do digital marketing. It increases the marketing efficiency while decreasing the related overheads by automating the repetitive sales and marketing processes. Companies of all sizes can take benefit of the marketing automation and supercharge their lead generation as well brand building efforts. More than 50% of the companies are already using marketing automation, and almost 70% of the remaining are planning to use it in the next 6-12 months. It is worth noting that very few of the companies that use marketing automation have experienced the desired

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