, Public Relations

How To Personalize Your Outreach Emails To Get More Positive Answers

Every marketer knows that today’s consumers want a personalized experience; that they’re no longer content with just being another number amongst thousands of invoicing records. In fact, the McKinsey research company estimates that creating a personalized shopping experience can boost revenue by up to 30%. However, while marketers may well be making the effort to customize their communications with their customers, many are failing to adopt the same approach for their email outreach prospects. If customers are looking for personalization, it can reasonably be assumed that influencers, bloggers, and website owners will be looking for

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