The Out of Home advertising industry is a huge and lucrative industry. In this age of digital clutter, connecting with consumers when they’re “on the go” in public spaces still holds immense value. Billboards, bus shelters, posters and transit adverts are all part of consumers’ every-day lives. They offer countless opportunities to clearly broadcast a message to the relevant audience without competing for attention amongst thousands of other ads. But it’s not always easy to get an Out-of-Home campaign off the ground. The biggest challenge that faces the OOH industry is its accessibility… Got a
Articles by Andy Hamblin
Andy Hamblin
Andy has been in the outdoor industry for over 10 years, working on both the planning and the buying of campaigns and sales. His C.V. covers many of the most respected names in the business including Posterscope, JCDecaux and ECNlive before Joining Signkick in 2014. He’s a keen advocate of introducing technology that works to the poster industry with the aim of improving performance and growing revenues.