AdTech

Signkick Marketplaces: Bringing Billboards to the ‘Click-to-Purchase’ Generation

The Out of Home advertising industry is a huge and lucrative industry. In this age of digital clutter, connecting with consumers when they’re “on the go” in public spaces still holds immense value. Billboards, bus shelters, posters and transit adverts are all part of consumers’ every-day lives. They offer countless opportunities to clearly broadcast a message to the relevant audience without competing for attention amongst thousands of other ads. But it’s not always easy to get an Out-of-Home campaign off the ground. The biggest challenge that faces the OOH industry is its accessibility… Got a spare £100,000 for an OOH

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