Ecommerce and Retail, Organic Search, Search Marketing

How to Optimize Prestashop for Increased SEO and Conversions

Conducting business through an online store is commonplace these days with innumerable online stores flooding the Internet. Prestashop is a common technology behind many such websites. Prestashop is an open source e-commerce software. Almost 250,000 (almost 0.5%) websites across the world use Prestashop. Being a popular technology, Prestashop provides several ways in which a site built using Prestashop can be optimized for ranking higher in the organic search (SEO) and getting more conversions. The aim of any e-commerce site is to attract traffic and getting more sales. This can be accomplished by optimizing the site

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