Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the data provider’s claims about data quality, reviewing results after implementation — and after the purchase was already made. But what should marketers and agencies look for in a data provider? How can they determine which provider offers the most accurate, transparent solution? Here are some questions to ask: How is the data gathered? Is it
Articles by Alicia Navarro
Alicia Navarro
Alicia Navarro is CEO and Co-founder of Skimlinks, a content monetization platform that helps websites get rewarded for the purchase intent created in their content. Prior to launching Skimlinks, she worked for over 10 years designing and launching mobile and internet-based applications in Australia and the UK. Since 2007, Alicia has grown the company to over 85 employees across offices in London, San Francisco and New York City.