Andrew is CPC Strategy's Director of Marketing. In late September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which provides a comprehensive overview on how to start and manage an effective comparison shopping campaign. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies, and also writing and directing the CPC Strategy Blog.
They say “put your money where your mouth is.” Well, word on the street, and perhaps every street in the world, is that Google and Amazon are your money makers when it comes to online retail. Google Shopping and Amazon Product Ads are undoubtedly two of the most dynamic, traffic-heavy paid comparison shopping engines (CSEs) in existence. But everyone knows that. What most probably don’t know are the subterranean levels of the CSE giants: The
Choosing where to sell your items online can be a bit like buying your first car. What you choose depends on what you are looking for, and the list of choices can be overwhelming. Community ecommerce sites offer an opportunity to tap into a very wide network of customers but they take a larger cut of the profits. If you wish to sell fast and aren’t worried about margins, they may be your best bet.
CPC Strategy compiled data from more than 100 online retailers of varying size, approximately 4.2 million clicks and 8 million in revenue to determine the best comparison shopping engines online. Comparison shopping engines include websites such as Pricegrabber, Nextag, Amazon Product Ads, Shopping.com, Shopzilla and Google Shopping. In the study we analyze the best shopping sites for ecommerce merchant traffic, revenue, conversion rate, cost of sale, and cost per click rates, and total them to
Amazon now stands as one of the most powerful retail sources in the world. With millions of die-hard customers and fans, it has challenged not only other retailers on and offline, but entire online marketing channels. Amazon’s newest product, the Kindle Fire, took some pretty harsh criticism last week. Regardless, sales still appear to be monstrous, with more than 1 million Kindle (including Kindle Fire) units being sold per week for the third week in
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