Mobile and Tablet Marketing, Mobile Applications,

How Outside Marketers Succeed in China

In 2016, China was one of the most complex, fascinating and digitally connected markets in the world, but as the world continues to connect virtually, opportunities in China may become more accessible for international companies. App Annie recently released a report on mobile momentum, highlighting China as one of the largest drivers of growth in app store revenue. Meanwhile, The Cyberspace Administration of China has ordered that app stores must register with the government to more closely monitor the content available to Chinese users. There are many mixed messages being sent to marketers, and it’s hard to know which challenges

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