- Content Marketing
What is Healthcare Marketing?
When you’ve gotten into a car accident, fallen down or suffered some other type of serious injury, the last thing you’re likely thinking about is which emergency room you want to visit based on the last commercial, billboard or email newsletter you saw. The sales funnel really doesn’t apply during an emergency. However, healthcare marketing is much more than marketing…
- Marketing Tools
How to Automate Your Marketing Workflows for Increased Productivity
Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation. Eighty-six percent of managers believe…