Content Marketing

What is Healthcare Marketing?

When you’ve gotten into a car accident, fallen down or suffered some other type of serious injury, the last thing you’re likely thinking about is which emergency room you want to visit based on the last commercial, billboard or email newsletter you saw. The sales funnel really doesn’t apply during an emergency. However, healthcare marketing is much more than marketing emergency departments and intensive care units. Hospitals, urgent care clinics, and wellness centers are responsible for promoting a wide range of services that map back to the sales funnel. While healthcare marketing is similar to

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Marketing Tools

How to Automate Your Marketing Workflows for Increased Productivity

Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation. Eighty-six percent of managers believe automated work processes would increase their productivity. And 55 percent of employees are excited about the prospect of automated systems replacing repetitive work. If you want to jumpstart your workflow automation strategy, consider adopting a

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