Amanda West-Bookwalter

Amanda West-Bookwalter is the Digital Media Marketing Specialist at Formstack, responsible for implementing and scaling digital advertising strategies for the technology company. Prior to joining the Formstack team, Amanda served in a senior account management role for a pay-per-click management company and has spoken at multiple online marketing conferences, including HeroConf, SMX East, and SES Denver.
  • Advertising Technology
    google adwords

    How to Make the Most of New AdWords Conversion Reporting

    Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many of those visitors converted. A super-targeted ad resulting in a dozen qualified conversion actions would be ten times more valuable…


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.