Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many of those visitors converted. A super-targeted ad resulting in a dozen qualified conversion actions would be ten times more valuable than the one that attracts hundreds of unqualified visitors who don’t convert. In a world where every click costs money, conversions are key. After all, what’s the point of paying for advertising if it doesn’t
Articles by Amanda West-Bookwalter
Amanda West-Bookwalter
Amanda West-Bookwalter is the Digital Media Marketing Specialist at Formstack, responsible for implementing and scaling digital advertising strategies for the technology company. Prior to joining the Formstack team, Amanda served in a senior account management role for a pay-per-click management company and has spoken at multiple online marketing conferences, including HeroConf, SMX East, and SES Denver.