Organic Search, Search Marketing

Why Keyword Ranking Should Never Be Your Primary Performance Metric

Not too long ago, SEO strategies majorly comprised of getting ranking on keywords. Keywords were the primary factor to gauge the performance of a campaign. Website builders would stuff the sites with keywords, and the clients would love to see the results. The results, however, showed a different picture. If your SEO tutorial for beginners included using Google tools to find out keywords and then placing them on the website throughout, it might be going in the right direction, but only to an extent. In the present scenario for SEO, keywords are one of the

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