Bill Acholla's Articles on Martech Zone

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Bill Acholla

Bill Acholla is a leading digital marketer who constantly pumps out insanely valuable content that people like you can use to grow their business, like this article. Check out his business blog at Billacholla.com

Paid and Organic Search Marketing

Bill AchollaJul 28, 2018

Why Keyword Ranking Should Never Be Your Primary Performance Metric

Not too long ago, SEO strategies majorly comprised of getting ranking on keywords. Keywords were the primary factor to gauge the performance of a campaign. Website builders would stuff the sites with keywords, and the clients would love to see the results. The results, however, showed a different picture. If your SEO tutorial for beginners included using Google tools to…

Why Keyword Ranking Should Never Be Your Primary Performance Metric

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