Becky Holton's Articles on Martech Zone
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Content Marketing
9 Marketing Tools to Help You Quickly Create Better Blog Content
What’s the point of content marketing? Is it just about developing great content and promoting it across multiple channels to get the attention of your audience? Well that’s the biggest part. But content marketing is much more than that. If you limit your approach to those basics, you’ll check the analytics and you’ll realize that the content hasn’t attracted significant…