Barry Kelly's Articles on Martech Zone

Total articles: 1
Barry Kelly

Barry Kelly

Barry Kelly is CEO and Co-founder of Thought Industries. He is a consumer learning champion, marketer and digital learning innovator. His career has been focused on helping brands and content organizations leverage the power of e-learning to promote and grow their businesses.
  • Content Marketing
    online learning
    Barry KellyOct 17, 2015

    Why Learning is a Leading Engagement Tool for Marketers

    We’ve seen incredible growth in content marketing in recent years—nearly everyone is getting onboard. In fact, according to the Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers use content marketing. But smart organizations are taking their content marketing strategy to the next level and incorporating online learning content. Why? People are hungry for educational content, eager…

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