Content Marketing

Why Learning is a Leading Engagement Tool for Marketers

We’ve seen incredible growth in content marketing in recent years—nearly everyone is getting onboard. In fact, according to the Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers use content marketing. But smart organizations are taking their content marketing strategy to the next level and incorporating online learning content. Why? People are hungry for educational content, eager to learn more and more. According to the Ambient Insight Report, the global market for self-paced online learning will reach $53 billion by 2018. Online learning content works hand-in-hand with other core marketing vehicles such as articles, ebooks, blog posts,

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