Influencer Marketing: History, Evolution, and the Future

Social media influencers: that’s a real thing? Since social media became the preferred method for communicating for many people back in 2004, many of us can’t imagine our lives without it. One thing that social media has definitely changed for the better is that it has democratized who gets to be famous, or at least well-known. Up until recently, we had to rely on movies, magazines, and television shows to tell us who was famous.