Content Marketing

Do We Still Need Brands?

Consumers are blocking ads, brand value is falling, and most people wouldn’t care if 74% of brands disappeared completely. Evidence suggests people have completely fallen out of love with brands. So why is this the case and does it mean brands should stop prioritising their image? Empowered Consumer The simple reason why brands are being unseated from their position of power is because the consumer has never been more empowered than they are today. Vying for brand loyalty has always been tough but now it’s a fierce battle; the surge in digital adspend means that