Next year is set to be an exciting year for digital marketing, with countless pioneering changes to the online landscape. The Internet of Things and the move towards virtual reality pose the new potential for online marketing, and new innovations in software are constantly taking center stage. Unfortunately, however, not all of these developments are positive. Those of us who work online constantly face the risk of cybercriminals, who tirelessly find new ways to get into our computers and wreak havoc. Hackers use the internet to carry out identity theft and create increasingly sophisticated malware.