Chuck Hengel's Articles on Martech Zone
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Chuck Hengel
Performance marketing is filled with eclectic entrepreneurs. So when it came time to choose a living, a younger Chuck Hengel became captivated by this renegade industry of inventors and madmen. He had a brain for numbers and one of the country’s largest performance marketers in his own backyard, so he cut his teeth crunching data at Fingerhut. In 1997, Chuck founded Marketing Architects
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Advertising TechnologyChuck HengelDec 31, 2018
Omnichannel Marketing Yields More Loyal and Valuable Customers
Brands must break down online and offline silos to meet consumer expectations. As the old adage goes, A rising tide lifts all boats. The same principle applies to effective consumer marketing. A powerful broadcast campaign can multiply the impact of other marketing activities, from increasing your website and search traffic to boosting your social media engagement and public relations buzz. …