Chuck Hengel's Articles on Martech Zone

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Chuck Hengel

Performance marketing is filled with eclectic entrepreneurs. So when it came time to choose a living, a younger Chuck Hengel became captivated by this renegade industry of inventors and madmen. He had a brain for numbers and one of the country’s largest performance marketers in his own backyard, so he cut his teeth crunching data at Fingerhut. In 1997, Chuck founded Marketing Architects

Advertising Technology

Chuck HengelDec 31, 2018

Omnichannel Marketing Yields More Loyal and Valuable Customers

Brands must break down online and offline silos to meet consumer expectations. As the old adage goes, A rising tide lifts all boats. The same principle applies to effective consumer marketing. A powerful broadcast campaign can multiply the impact of other marketing activities, from increasing your website and search traffic to boosting your social media engagement and public relations buzz. …

Omnichannel Marketing Yields More Loyal and Valuable Customers

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