5 Ways Proximity-Based Marketing will Impact Consumer Purchasing

iBeacon technology is the latest booming trend in mobile and proximity-based marketing. The technology connects businesses with nearby customers through Bluetooth low-energy transmitters (beacons), sending coupons, product demos, promotions, videos or information directly to their mobile device. iBeacon is the latest technology from Apple, and this year at the annual World Wide Developer’s conference, iBeacon technology was a main topic of discussion. With Apple teaching thousands of developers more about the technology, and companies like