Sales Enablement

3 Ways Sales Conversations Have Changed Over The Years

Traditional sales conversations are changing forever. Salespeople can no longer rely on customary talking points and discovery models to navigate the sales cycle. This leaves many salespeople with little alternative but to regroup and understand the new reality of what makes a successful sales conversation. But, before we go there, how did we get here? Let’s examine 3 ways that sales conversations have changed in recent years. By exploring how salespeople used to approach dialogue with a potential buyer, we can understand where sales conversations are headed and what new strategies are evolving to effectively close deals in the modern

Read More...