Cáit Power's Articles on Martech Zone
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Mobile and Tablet Marketing
Mobile Gaming Marketing at a Glance, the Best Learnings from Operators
A decade in and smartphones have well and truly taken over. Data shows that by 2018, there will be 2.53 billion smartphone users around the world. The average user has 27 apps on their device. How do businesses cut through the noise when there is so much competition? The answer lies in a data-led approach to app marketing and understanding…