Analytics & Testing

Perfect Data is Impossible

Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved by being able to quickly find out the number of people that saw their online ad during a given month is negated by the time they spend trying to see why their traffic source numbers don’t quite add up. Besides the inability for perfect data,