Analytics & Testing

Perfect Data is Impossible

Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved by being able to quickly find out the number of people that saw their online ad during a given month is negated by the time they spend trying to see why their traffic source numbers don’t quite add up. Besides the inability for perfect data, there is also the amount