Caroline Watts's Articles on Martech Zone

Caroline Watts

Caroline Watts is a marketing manager at ReTargeter, a full-service display provider specializing in retargeting and audience targeting.
  • Content Marketingretarget

    Why (and How) to Incorporate Retargeting into Your Digital Strategy

    Retargeting, the practice of serving ads to people who have previously engaged with you online, has become a darling of the digital marketing world, and for good reason: it’s incredibly powerful and extremely cost-effective. Retargeting, in its various forms, can serve as a complement to an existing digital strategy, and can help you get more out of the campaigns you’re…

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