Charlotte Ziems

As Sitecore’s VP of Content Marketing, Editor-in-Chief, Charlotte oversees the strategy and planning of content assets including ebooks, videos, and white papers that resonate with and deliver value for Sitecore customers and prospects. She is as passionate about understanding audience needs and challenges as she is about Sitecore and the marketing technology landscape.
  • Content MarketingDepositphotos 33528303 m 2015

    What Does “Context Marketing” Really Mean?

    As someone who’s made a career out of content, communication, and storytelling, I have a special place in my heart for the role of “context.” What we communicate—whether in business or in our personal lives—becomes relevant to our audience only when they understand the context of the message. Without context, meaning is lost. Without context, audiences get confused about why…

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