Analytics & Testing, Ecommerce and Retail,

Segmenting Customers is Your Key to Business Growth In 2016

In 2016, intelligent segmentation will play a leading role in marketer’s plans. They need to know among their audience of customers and prospects who are the most engaged and influential. Armed with this information, they can deliver targeted and relevant messages to this group which will boost sales, retention, and overall loyalty. One technology tool that is now available for insightful segmentation is the Audience Segmentation feature from SumAll, a provider of connected data analytics. This service utilizes data collected from more than 500,000 companies and more than one billion consumers. This massive database contains demographic data as well as

Read More...