Content Marketing, Publishing, Virtual Reality

VR’s Rising Tide in Publishing and Marketing

Since the beginning of modern marketing, brands have understood that forming a connection with end users is the core to a successful marketing strategy – creating something that stirs emotion or provides an experience often has the most lasting impression. With marketers increasingly turning to digital and mobile tactics, the ability to connect with end users in an immersive way has diminished. However, the promise of virtual reality (VR) as an immersive experience is on the verge of a breakout for publishers, broadcasters and marketers. In fact, some of the largest players in media space

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