David Bell

Dave Bell is an entrepreneur and recognized pioneer in the fields of mobile entertainment and digital content distribution. Dave is the Co-Founder & CEO of Gummicube - the leading global provider of data, technology, and services for App Store Optimization.
  • Analytics & TestingGoogle Play

    Tips for A/B Testing on Google Play Experiments

    For Android app developers, Google Play Experiments can provide valuable insights and help increase installs. Running a well-designed and well-planned A/B test can make the difference between a user installing your app or a competitor’s. However, there are many instances where tests have been improperly run. These mistakes can work against an app and hurt its performance. Here is a guide for…

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