Transforming Your Sales through a Multi-Threaded Approach

I was invited to take part in a recent panel discussion at the Sales Management Association’s Sales Productivity Conference in Atlanta. The session was focused on Sales Transformation, with the panelists providing their thoughts and insights on best practices and critical success factors. One of the first discussion points attempted to define the term itself. What is sales transformation? Is it overused and possibly hyped? The general consensus was that, unlike sales effectiveness or enablement,