I was invited to take part in a recent panel discussion at the Sales Management Association’s Sales Productivity Conference in Atlanta. The session was focused on Sales Transformation, with the panelists providing their thoughts and insights on best practices and critical success factors. One of the first discussion points attempted to define the term itself. What is sales transformation? Is it overused and possibly hyped? The general consensus was that, unlike sales effectiveness or enablement, which has incredibility broad definitions and interpretations, sales transformation infers material realignment of the sales organization vs. small incremental changes
Articles by David Blume
David Blume
David is the Vice President of Strategic Alliances for Qvidian, responsible for managing the recruitment and growth of the company's strategic partners. David has specialized in the field of sales effectiveness in areas such as compensation management and proposal automation.