Big Data, Data

Is Your Organization Ready to Utilize Big Data?

Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness to leverage Big Data by analyzing an organization’s capabilities across seven key areas: Strategic Vision is the acceptance of Big Data as a critical contributor to meeting business objectives. Understanding the C-Suite commitment and buy-in is the first step, followed by an allocation of time, focus, priority, resources, and

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