Dillon Hall's Articles on Martech Zone

Total articles: 1
Dillon Hall

Dillon Hall

Dillon is the co-founder and COO of Simporter, an analytics web-app that uses AI to enable innovation in Consumer Goods.
  • Social Media & Influencer MarketingSocial Media Predictive Data
    Dillon HallFeb 25, 2019

    Enterprises using Social Media To Predict Demand: PepsiCo

    Consumer demand today changes faster than ever before. As a result, new product launches are failing at extremely high rates. After all, accurately assessing the market and predicting demand requires terabytes of data, which ranges from point-of-sale numbers, e-commerce transactions, out-of-stock histories, pricing averages, promotional planning, special events, weather patterns, and a many other factors. To add to that, most…

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