Analytics & Testing, Big Data, Data, , , Technology

Big Data and Marketing: Big Problem or Big Opportunity?

Any business dealing directly with customers wants to make sure they can attract and maintain a customer as efficiently and rapidly as possible. Today’s world offers many touchpoints – the traditional channels of direct mail and email, and now many more via the web and new social media sites that seem to spring up every day. Big data presents both a challenge and an opportunity for marketers trying to connect and engage with customers. This enormous volume and variety of data held in disparate structured, semi-structured and unstructured sources about customers and their purchasing behaviors, preferences, likes and dislikes must

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