Analytics & Testing, Search Marketing, Technology

How Machine Learning and Acquisio Will Grow Your Business

During the industrial revolution humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called the “4th Industrial Revolution” we have come to accept that machines are far better at being mechanical than humans. In the bustling world of search advertising, where campaign managers balance their time between creatively building campaigns, and mechanically managing and updating them on a daily basis, we are once again spending most of our time filling a role that makes more sense for a machine. A generation ago,