David McIninch's Articles on Martech Zone

Total articles: 1
David McIninch

David McIninch

David is accountable for all aspects of the revenue cycle for Acquisio; Marketing, Sales, Business Development, Account Management and Customer Success. Acquisio is a leading global provider of elegant digital marketing solutions that enable agencies and advertisers to deliver tremendous campaign performance at scale.
  • Analytics & Testing
    acquisio machine learning
    David McIninchJul 5, 2016

    How Machine Learning and Acquisio Will Grow Your Business

    During the industrial revolution, humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called the 4th Industrial Revolution we have come to accept that machines are far better at being mechanical than humans. In the bustling world of search advertising, where campaign…

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