AdTech, Content Marketing,

3 Tips to Clarify the Confusion of Marketing to Millennials

What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, self­aware and pretty predictable. Certain generations have always been boxed into certain stereotypes and the initiatives to get their attention can be off base.The millennial generation is no different, and we’re here to tell you millennials are not one size fits all. Personalization is everything No one person is the same. For centuries, people have been saying these exact words, so why hasn’t this concept changed? Millennials are no

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