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Generational Marketing: Understanding Different Age Groups and Their Preferences

Marketers always look for new ways and strategies to reach their target audience and get the best results out of marketing campaigns. Generational marketing is one such strategy that provides marketers an opportunity to penetrate deep into the targeted audience and better understand the digital needs and preferences of their market. What is Generational Marketing? Generational marketing is the process of dividing the audience into segments based on their age. In the marketing world, the five most important generations are mature, baby boomers, generation X, generation Y or millenniums, and generation Z. Each segment refers

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