Douglas Karr's Articles on Martech Zone
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E-commerce and Retail
Modern Shopping and The Amazon Effect: Understanding Webrooming and Showrooming
Retail has transformed as consumers increasingly blend their digital and physical shopping experiences. Two key behaviors have emerged: webrooming and showrooming. Understanding these patterns is crucial for retailers and e-commerce stores to optimize customer experience and maximize sales potential. Webrooming Webrooming occurs when consumers research products online before making an in-store purchase. They do this to physically examine products, avoid…
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Marketing Infographics
The Rise And Evolution of Smartwatches: Are They A Marketing Opportunity For Your Brand?
One of my favorite investments in improving my health was my Apple Watch Ultra 2. It has been an amazing device that has helped transform my habits by reminding me to get away from the desk, warning me that I’m in a loud environment, recording my workouts, and alerting me when important notifications are coming through. Months ago, I purchased…
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Social Media & Influencer Marketing
The Social Media Marketer’s Daily, Weekly, and Monthly Task List
Managing a successful social media presence requires dedicated professionals who understand both the art and science of digital engagement. Social Media Managers, Digital Marketing Specialists, or, in larger organizations, entire social media teams typically handle this work. These professionals combine creative content creation, strategic thinking, and data analysis to build and maintain a brand’s online presence. In smaller organizations, a…
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Social Media & Influencer Marketing
Beacons: Unite Your Social Links and Monetize Your Creator Content
The digital creator economy has evolved far beyond simple content creation. Creators are active across multiple platforms – Instagram, TikTok, YouTube, Twitter, and more – but most social networks only allow one link in your bio. This limitation makes it challenging to share your full body of work, connect with your audience, and monetize your content effectively. Beacons Beacons is…
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Artificial Intelligence
Social Commerce in 2024: From Digital Promotion to a Unified Social Experience
Social commerce has transformed from a marketing buzzword into a powerful retail channel, fundamentally changing how people discover and purchase products online. As we look at the landscape in 2024, we see a maturing ecosystem that’s increasingly central to modern retail strategy. Understanding Social Commerce Social commerce represents more than selling on social media—it’s the complete integration of shopping experiences…
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Analytics & Testing
Matomo: The Privacy-First, Open Source Alternative to Google Analytics
Businesses struggle to balance powerful analytics capabilities with data privacy concerns. Many organizations find themselves caught between needing detailed visitor insights and maintaining compliance with data protection laws. Marketing teams need detailed insights into user behavior, while IT departments must ensure compliance with increasingly strict privacy regulations. Matomo Matomo is an open-source analytics platform that offers complete data ownership while…
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Analytics & Testing
Referrer SPAM List: How to Exclude Referral Spam from Google Analytics 4
Have you ever checked your Google Analytics (GA4) reports only to find some strange referrers in the reports? You go to their site, and there’s no mention of you, but there are a ton of other offers there. Guess what? Those people never actually referred traffic to your site. Ever. If you didn’t realize how Google Analytics works, a pixel is added…
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E-commerce and Retail
The Three Pillars of E-commerce Success: Discoverability, Findability, and Shopability
Online merchandising has evolved beyond traditional retail display techniques into a complex digital strategy. Today’s digital storefronts must master the art of presenting products in ways that engage customers across multiple touchpoints and devices. This involves sophisticated product presentation, intelligent categorization, search optimization, and a carefully crafted customer journey that guides visitors from discovery to purchase. Discoverability: The Gateway to…
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E-commerce and Retail
ShipBob: Scale Your Ecommerce With Leading 3PL Solutions and Outsourced Fulfillment
E-commerce fulfillment is the end-to-end process of completing customer orders, encompassing: Order Processing: When a customer places an order online Inventory Management: Storing and tracking products Picking: Retrieving ordered items from warehouse storage Packing: Securing items in appropriate packaging with protective materials Shipping: Sending orders to customers via carriers like UPS, USPS, or FedEx Delivery: Getting products to their final…
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Marketing Tools
MacDroid: The Ultimate Solution for Seamless Android-Mac Connection
Moving files between Android devices and MacOS can be frustratingly complex. Many users struggle with compatibility issues, slow transfer speeds, and unreliable connections interrupting their workflow. Moving files between Android devices and MacOS without specialized software presents several challenges. Common workarounds include: Cloud Services: Requires uploading files first, consuming time and data. Large files often face upload restrictions and slow…