OwnBackup: Disaster Recovery, Sandbox Seeding, And Data Archival for Salesforce

Years ago, I had migrated my marketing automation to a fairly well-known and widely adopted platform (not Salesforce). My team designed and developed a few nurturing campaigns and we were really starting to drive some great lead traffic… until disaster struck. The platform was doing a major upgrade and accidentally wiped out a number of customers’ data, including ours. While the company had a service level agreement (SLA) that guaranteed uptime, it had no backup

How To Start A Dropshipping Business

These last few years have been very exciting for entrepreneurs or companies who are looking to build an ecommerce business. A decade ago, launching an ecommerce platform, integrating your payment processing, calculating local, state, and national tax rates, building out marketing automations, integrating a shipping provider, and bringing in your logistics platform to move a product from sale to delivery took months and hundreds of thousands of dollars. Now, launching a site on an ecommerce

PhoneWagon: Everything You Need To Implement Call Tracking With Your Analytics

As we continue to coordinate complex multi-channel campaigns for some of our clients, it’s imperative that we understand when and why the phone is ringing. You can add events on hyperlinked phone numbers to monitor click-to-call statistics, but oftentimes that’s not a possibility. The solution is to implement call tracking and integrate it with your analytics to observe how prospects are responding via phone calls. The most accurate means is to dynamically generate a phone

Customer Retention: Statistics, Strategies, and Calculations (CRR vs DRR)

We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren’t as simple as driving more and more leads, it’s also about driving the right leads. Retaining customers is always a fraction of the cost of acquiring new ones. With the pandemic, companies hunkered down and weren’t as aggressive at acquiring new products and services. Additionally, in-person sales meetings and marketing conferences severely hampered acquisition strategies at most companies.

Outgrow: Increase Your Content Marketing ROI with Interactive Content

On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content that enable the self-direction: Self-scheduling – the ability for a prospect to set up a

Syncari: Unify and Manage Cross-Functional Data, Automate Workflows And Distribute Trusted Insights Everywhere.

Companies are drowning in data that accumulates in their CRM, marketing automation, ERP, and other cloud data sources. When crucial operating teams cannot agree on which data represents the truth, performance is stifled and revenue goals are harder to attain. Syncari wants to make life easier for people who work in marketing ops, sales ops, and revenue ops who continually struggle with data getting in the way of attaining their objectives. Syncari takes a fresh

Lately: Automatically Create, Optimize And Share Social Media Updates Using AI and Existing Content

Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where Lately’s artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs. Lately’s Artificial Social Intelligence Platform Includes AI Content

Botco.ai: HIPAA-Compliant Conversational Marketing Solution

Botco.ai’s HIPAA-Compliant conversation platform continues to advance, adding Contextual Chat Marketing and an advanced analytics dashboard. Contextual Chat Marketing enables marketers to initiate customized conversations with prospects and customers based on how they came to visit the company’s website or media properties. The new analytics dashboard provides deep insights into visitor questions and behaviors. Together with Botco.ai’s integrations with email, CRM, and other marketing systems, Contextual Chat Marketing brings a level of personalization to conversational