Douglas Karr's Articles on Martech Zone
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Sales and Marketing Training
Demandbase: The Ultimate Guide to B2B Marketing Orchestration
B2B buyers have access to a wealth of information and solutions. They expect seamless, personalized experiences tailored to their specific interests and needs. B2B brands must adopt a smarter go-to-market (GTM) strategy to meet these expectations. This is where marketing orchestration comes into play. Table of ContentsWhat is Marketing Orchestration?Benefits of Marketing OrchestrationKey Components of Marketing OrchestrationImplementing Marketing OrchestrationMarketing Orchestration…
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Analytics & Testing
Press Ganey: Elevating the Human Experience in the Healthcare Customer Journey
In the healthcare landscape, delivering exceptional patient care goes beyond medical expertise. It’s about creating a holistic experience, prioritizing empathy, communication, and understanding individual needs along the customer journey. Patients and employees seek a healthcare experience that is efficient and effective but also compassionate and supportive. Healthcare organizations increasingly recognize the need to measure and improve the human experience across…
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Marketing Tools
Xtensio: Stop Creating Content From Scratch and Start Use A Collaborative Content Creation Platform
Are you tired of staring at a blank page and struggling to create professional-looking content for your business? Do you spend hours formatting documents, presentations, and marketing materials, only to end up with something that looks less than impressive? In today’s fast-paced business environment, it’s more important than ever to have high-quality, visually appealing content to help you stand out.…
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Marketing Infographics
Customer Acquisition vs. Retention: A Comprehensive Guide to Growth
Sustainable growth relies on a delicate balance between attracting new customers and keeping existing ones engaged. This requires mastering both customer acquisition and customer retention. Let’s explore these two vital components, understand their nuances, and learn how to balance them strategically for optimal business results. Table of ContentsCustomer AcquisitionCustomer RetentionAcquisition versus RetentionAcquisition and RetentionKey Takeaways Customer Acquisition Customer acquisition is the lifeblood of any…
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Sales Enablement
Showpad eOS®: AI-Powered Sales Content, Training, Buyer Engagement and Measurement
In competitive sales, equipping your sales team with the tools and resources they need to succeed is more critical than ever. Buyers are more informed, have higher expectations, and demand personalized experiences. How can you ensure your sellers are prepared to meet these challenges and drive revenue growth? You need a comprehensive solution that empowers them with the right content,…
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CRM and Data Platforms
ListKit: Unlocking B2B Outreach Success with Triple-Verified Email Addresses and Intent Data
Are you tired of hitting dead ends with your B2B outreach? Are you frustrated with low-quality leads and outdated contact information? In today’s competitive landscape, reaching the right decision-makers with the right message at the right time is more critical than ever. Listkit ListKit is a powerful B2B lead generation platform designed to supercharge your outreach efforts. With its triple-verified…
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Mobile and Tablet Marketing
How To Design, Develop, and Publish Your iOS App in 2024
Companies invest in iOS app development for a variety of reasons, primarily driven by the significant advantages and opportunities that the iOS platform offers: Large and Affluent User Base: iOS has a vast and financially stable user base, including users who are more willing to spend on apps and in-app purchases. This demographic can be highly lucrative for businesses. Quality…
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Marketing Tools
Adobe: How to Compress a PDF File (Acrobat, Illustrator, Photoshop, and Online)
The Portable Document Format (PDF) has become an essential tool in digital communication, allowing users to share documents that maintain their formatting across various devices and platforms. Initially developed by Adobe in the early 1990s, the PDF format solved a significant problem: ensuring documents would appear the same, regardless of the software, hardware, or operating system used to view them.…
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Event Marketing
Vx360: Revolutionizing Digital Events with Immersive 3D Experiences
Capturing and retaining audience attention is more challenging than ever. For conferences or brand activations, events must be engaging, interactive, and memorable. How can you break through the noise and create an experience that truly resonates with your audience? Enter Vx360, a cutting-edge virtual platform redefining the digital event landscape. Vx360 Vx360 is a 3D virtual platform designed to deliver…
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E-commerce and Retail
Unlock the Power of Quantity Break on Shopify: Drive Revenue Growth
In today’s competitive e-commerce landscape, enhancing customer satisfaction while boosting sales is paramount. One effective strategy gaining traction among Shopify store owners is the Quantity Break feature. This tool allows merchants to offer tiered pricing based on the quantity purchased, encouraging customers to buy in bulk to take advantage of lower prices. For instance, a store might offer a single product for…