Douglas Karr's Articles on Martech Zone
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Sales and Marketing Training
PowerPoint Keyboard Shortcuts
It doesn’t take much to get me excited. I was in a PowerPoint training class the other day. The class was okay… I got a couple of tips and a nice list of keyboard shortcuts. The best keyboard shortcut isn’t even specific to PowerPoint. Have you ever wanted to crop a portion of your screen and put it in your…
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Sales and Marketing Training
Scope Creep: Less = More
I’ve wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There’s a flip side to this: for companies to limit the functionality of their solutions to the core of how they are used. Adding…
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Email Marketing & Automation
Open = Growth
I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central to their organization’s operation. As I looked at viable solutions, the areas I focused attention on were: Ability to integrate…
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Advertising Technology
The New Breakfast Beverage – Mountain Dew?
Listening to the radio on my way to work is a quiet time for me. Regardless of traffic, I am a happy camper. Traffic slowdowns? No problemo… my DJs will pull me through and start the day off right… Until yesterday… I can’t stop thinking about it. I’m listening to a nice ad on the radio about a guy who…