Douglas Karr

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.
  • Search Marketing

    Top 10 Tips for Getting a Better Pay Raise

    If you’ve not already noticed, I have another site called Payraise Calculator. I hope you find it useful. As a manager, I used to have to calculate pay increases for my employees all the time – that site grew out of the need to make it easier to calculate. I’d like to add some tips to the site on how…

  • Search Marketing

    When did Old Spice become cool?

    My son and I had to make a run to the store tonight for some deodorant. We weren’t smelly or anything… he just started running out and so he stole my deodorant. So we get to the deodorant section at the local Kmart and he starts picking up Old Spice. Old Spice? I remember Old Spice 30 years ago. That…

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    The One Question You Need to Ask on Your Next Survey

    My good friend Chris Baggott has a great post today about surveys. I am in total agreement with Chris. Please don’t ask me my advice if you’re not going to do anything with the information. Anyone who knows me recognizes that I love providing my opinion… sometimes to a fault. My friends absolutely know that they can trust me. There…

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    4 Seconds or Bust

    Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out by Jupiter that states that most online shoppers will bail out if your page doesn’t load in 4 seconds or…

  • Mobile and Tablet Marketing

    TIDE: Teamwork, Inclusion, Delegation, Empathy

    I’ve been reading a couple books of recent (on the right). Both books are great books for overcoming some of the negative aspects of business. This is the second time I’m reading “Love is the Killer App”. I should probably read it every couple months. I like to think of it as the ‘hippy’ of business books. It’s really about…

  • Mobile and Tablet Marketing

    Microsoft Office Website gets a Facelift

    Nice site… I like the new layout. Bad news… I can’t right-click in Firefox to lift the clipart anymore. Ahhh, but there’s still screenshots!

  • Search Marketing

    Mourning News… more bad news for Newspapers

    Article If anyone asked me, I’d have to tell them that I still miss working in the Newspaper Industry. Everything from the smell of the presses (I started my career in production) all the way through the hectic deadlines and minimal resources. People that work at Newspapers are simply special people… it’s a business where corporations are slowly torturing and…

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    The 7 Habits of a Successful Web 2.0 Application

    Dion Hinchcliffe wrote a great article at Ajax Developers Journal, here’s my favorite excerpt: The Essentials of Leveraging Web 2.0 Ease of Use is the most important feature of any Web site, Web application, or program. Open up your data as much possible. There is no future in hoarding data, only controlling it. Aggressively add feedback loops to everything. Pull…

  • Marketing & Sales Videos

    Upgrade WordPress to 2.05 without messing up your site!

    I love WordPress and recommend it to all my clients. Today, the newest version was released. You can read about the fixes and download the upgrade here. Here’s some tips on upgrading: NOTE: Try to avoid ‘hacking’ the core code on WordPress, it makes upgrading much easier. I do have a few ‘hacks’ but I keep them documented so that…

  • Mobile and Tablet Marketing

    Why Dog Food has Food Coloring

    Seth Godin writes about manipulators and Dilbert creator Scott Adams writes about manipulation. Seth comments: Every day, there are literally hundreds of ad agencies working hard, trying to figure out how to slip corporate ideas into the system under the guise of it being homemade and real. Seth wonders when politicians were going to start manipulating social media… I guess…